At 4KINSHIP, we believe fashion can be a force for change. Founded by Amy Denet Deal, a Diné creative and visionary, our brand is rooted in community, sustainability, and the power of Indigenous storytelling. Amy’s personal journey—from being displaced and adopted at birth to reconnecting with her Diné heritage—fuels everything we do.

Through our work, we honor land, art, and kinship while creating economic opportunities for Indigenous communities. Our initiatives extend beyond fashion, such as building the Diné Skate Garden Project, a space for Navajo youth to gather, create, and heal.

By blending upcycled materials, slow fashion practices, and community-led projects, 4KINSHIP is redefining what it means to make a positive social impact. Partnering with platforms like Shopify allows us to amplify Indigenous voices and connect with a global audience that shares our values.

Explore our journey, discover our work, and see how together, we can create lasting change.

At 4KINSHIP, sustainability isn’t just a trend—it’s a reflection of our connection to land, heritage, and community. Founded by Diné designer Amy Denet Deal, our work redefines fashion by honoring tradition through upcycling and slow, intentional design.

Amy’s journey took her from the glitz of LA runways to the heart of New Mexico, where she reclaimed her heritage and built a brand rooted in Indigenous storytelling. Each 4KINSHIP piece reflects a commitment to sustainability, cultural pride, and the revitalization of Native artistry.

More than fashion, 4KINSHIP is about community—empowering Indigenous youth, supporting initiatives like the Diné Skate Garden Project, and leading the charge for a sustainable fashion revolution.

Join us in celebrating a future where style meets purpose and heritage is honored every step of the way.