4KINSHIP is a Diné-woman-owned, upcycled clothing brand that transforms found fabrics into chic, modern wearable art, empowering Indigenous communities through the language of fashion. Led by corporate fashion industry veteran Amy Denet Deal, 4KINSHIP blends style with purpose, prioritizing Native community support and sustainability.
"Our platform sells fashion to cover our overhead, but the heart of everything we do is to uplift Native communities," says Denet Deal from her Santa Fe store. "We exclusively hire Native people and train young artists, giving them the tools for a flourishing future. I carry the responsibility of reciprocity—with the people and the land."